{"id":971,"date":"2017-02-22T14:03:59","date_gmt":"2017-02-22T20:03:59","guid":{"rendered":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/?p=971"},"modified":"2017-02-22T14:03:59","modified_gmt":"2017-02-22T20:03:59","slug":"emilys-research-topic-the-business-of-food","status":"publish","type":"post","link":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/2017\/02\/22\/emilys-research-topic-the-business-of-food\/","title":{"rendered":"Emily’s Research Topic: The Business of Food"},"content":{"rendered":"

For my annotated bibliography, I have decided to research the business and marketing behind food.\u00a0As a business student who is very interested in the food industry and product marketing, I was drawn to this topic and its diverse array of subtopics. My bibliography will be able to cover not just long-standing, international, global food companies, such as Pepsico, but also smaller-scale, recent developments, such as food trucks. Two opposite ends of the food business spectrum have completely different issues. For example, in a text that I have selected for my annotated bibliography,\u00a0The Economist<\/em><\/a> writes about major food companies’ responsibility to both shareholders to maximize earnings and also the public to make healthier products – especially for lower-income consumers; however, these two goals sometimes contradict each other so these major food companies must struggle to find a balance and expand their food empire. On the other hand, according to an article by CNBC<\/a>,\u00a0food trucks face issues on how to even start their empire. In recent years, a successful food truck can be the catalyst ofr a food empire; just ask Roy Choi, founder of Kogi Barbecue. Success to these food companies all depend on timing.<\/p>\n

I am very excited to continue to explore the broad range of genres and purposes of food writing by researching food business and marketing. For example, I hope to find sample food product marketing plans or possibly relevant multimedia texts, such as the film\u00a0Chef<\/em> about a former professional chef who starts a food truck. My other future research plan is to contact my colleagues at food companies to conduct interviews to gather their firsthand experience and viewpoints in the American food industry. I also plan to expand my diverse authorial viewpoints beyond just global versus local food businesses. I also hope to explore multicultural food marketing, ethics behind targeting kids in food business, etc.<\/p>\n

However, my research process has not gone without flaws. I have faced some minor complications in my research agenda when it comes to scope. I wonder if my topic could be too broad. Should I restrict my research agenda to only food marketing? Or should I focus on only one of the following: large food companies, restaurants, or local businesses? Or would limiting myself in such a manner take away the diverse authorial viewpoints within my topic? I would love to hear more from my peers on how I should narrow or maybe refine my topic, or perhaps if I should continue my research as is.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For my annotated bibliography, I have decided to research the business and marketing behind food.\u00a0As a business student who is very interested in the food industry and product marketing, I was drawn to this topic and its diverse array of subtopics. My bibliography will be able to cover not just long-standing, international, global food companies, […]<\/p>\n","protected":false},"author":351,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/users\/351"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":1,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/posts\/971\/revisions\/975"}],"wp:attachment":[{"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/rhetoric-of-food\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}