{"id":817,"date":"2016-05-18T15:06:49","date_gmt":"2016-05-18T21:06:49","guid":{"rendered":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/?p=817"},"modified":"2016-05-18T15:14:45","modified_gmt":"2016-05-18T21:14:45","slug":"genre-parody-boy-band-music-video","status":"publish","type":"post","link":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/2016\/05\/18\/genre-parody-boy-band-music-video\/","title":{"rendered":"Genre Parody: Boy Band Music Video"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: left\"><span class=\"s1\">Genre parody is a text that utilizes \u201cthe codes of a genre at the same time&#8230; self-consciously parod[ies] those codes&#8221; (Sturken and Cartwright 329). The humor of genre parody functions by the viewers\u2019 acknowledgement of the distinct variations between the original text and the new text. Genre parody does not mean for audiences to digest the parodied context in a serious reflective manner, but rather playfully enjoy \u201cboth the old text and its parodic remake&#8221;\u00a0(Sturken and Cartwright 330).<\/span><\/p>\n<p class=\"p1\" style=\"text-align: left\"><span class=\"s1\">Amy Schumer\u2019s television show, <i>Inside Amy Schumer<\/i>, parodies various works of culture from music videos to movie styles to simply\u00a0social expectations. In a\u00a0clever and hilarious\u00a0sketch, &#8220;Girl, You Don&#8217;t Need \u00a0Makeup,&#8221; Schumer makes fun of the boy band music video genre. She particularly parodies boy band One Direction and the unrealistic messages this group sends to young women.<\/span><\/p>\n<p><iframe width=\"676\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/fyeTJVU4wVo?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"676\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/QJO3ROT-A4E?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">In an original One Direction music video \u201cWhat Makes You Beautiful,\u201d four teenage looking pop stars sing to their love interests, or women in general, about recognizing their own natural beauty. They use lyrics like \u201cyou\u2019re insecure, don\u2019t know what for\u201d and \u201cdon\u2019t need make-up to cover up being the way that you are is enough.\u201d In a variety of the One Direction music videos, all the boys have a similar uniform of short sleeve button up shirts, tshirts, maybe a vest, and skinny jeans. Throughout their videos they give a air of forced positivity and silliness. Also, the video is shot in a clear pop boy band music video style with a catchy tune, fast cuts, impromptu choreography, and close ups of the individuals singing and flirting to the camera.<\/span><\/p>\n<p class=\"p1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-821\" src=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Seducing-1024x399.jpg\" alt=\"Seducing\" width=\"676\" height=\"263\" srcset=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Seducing-1024x399.jpg 1024w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Seducing-300x117.jpg 300w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Seducing-768x300.jpg 768w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Seducing-676x264.jpg 676w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p class=\"p1\"><em>One Direction&#8217;s &#8220;What Makes You Beautiful&#8221; on the left, and Inside Amy Schumer&#8217;s &#8220;Girl, You Don&#8217;t Need Makeup&#8221; on the right, both show a boy band member talking seductively to the video&#8217;s love interest on how she should see herself. What Schumer&#8217;s video highlights by mimicking this is that both boys, whether complimenting or criticizing her, are\u00a0telling the girl\u00a0how to be, something she should do for herself.<\/em><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-819\" src=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Goofiness-1024x307.jpg\" alt=\"Goofiness\" width=\"676\" height=\"203\" srcset=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Goofiness-1024x307.jpg 1024w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Goofiness-300x90.jpg 300w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Goofiness-768x230.jpg 768w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Goofiness-676x202.jpg 676w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p class=\"p1\"><em>These two shots capitalize on the boys&#8217; silliness. The images\u00a0look like they could be from the same video, but the image on the left is the parody group and the image on the right is One Direction.<\/em><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-818\" src=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Dance-Numbers-1024x661.jpg\" alt=\"Dance Numbers\" width=\"676\" height=\"436\" srcset=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Dance-Numbers-1024x661.jpg 1024w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Dance-Numbers-300x194.jpg 300w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Dance-Numbers-768x496.jpg 768w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Dance-Numbers-676x437.jpg 676w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/p>\n<p class=\"p1\"><em>Boy band music videos have\u00a0identical style with all the performers wearing similar clothes while dancing\u00a0simultaneously. Top left is Backstreet Boys, top right &#8216;N Sync, bottom left is One Direction, bottom right is\u00a0Amy Schumer&#8217;s unnamed\u00a0parody boy band.\u00a0\u00a0<\/em><\/p>\n<p class=\"p1\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-820\" src=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-1024x1024.jpg\" alt=\"Close Ups\" width=\"676\" height=\"676\" srcset=\"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-1024x1024.jpg 1024w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-150x150.jpg 150w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-300x300.jpg 300w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-768x768.jpg 768w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups-676x676.jpg 676w, https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-content\/uploads\/sites\/25\/2016\/05\/Close-Ups.jpg 2000w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/em><\/p>\n<p class=\"p1\"><em>Close ups of the various\u00a0boy band performers singing to the camera.\u00a0<\/em><\/p>\n<p class=\"p1\"><span class=\"s1\">Amy Schumer makes light of all of these boy band genre tropes in her video.\u00a0<\/span><span class=\"s1\">The &#8220;What Makes You Beautiful&#8221; lyrics state \u201cyou\u2019re insecure, don\u2019t know what for,\u201d and Amy\u2019s video suggests women are insecure because society and media tells women they are not good enough. Similarly, the parodic performers\u00a0in her video sing\u00a0&#8220;Magazines say that you&#8217;re wack. Girl don&#8217;t believe them.&#8221; However the parody shows, once Amy is empowered and takes off her makeup as the seemingly supportive boy band suggests, the boys do not actually like what they see. The boy band recognizes and states that they prefer women when they have makeup on. One Direction&#8217;s song states \u201cbeing the way you are is enough,&#8221; but Schumer&#8217;s video points out, through genre parody, that men and media do not actually\u00a0feel this way.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genre parody is a text that utilizes \u201cthe codes of a genre at the same time&#8230; self-consciously parod[ies] those codes&#8221; (Sturken and Cartwright 329). The humor of genre parody functions by the viewers\u2019 acknowledgement of the distinct variations between the original text and the new text. Genre parody does not mean for audiences to digest [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-817","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"_links":{"self":[{"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":6,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":827,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/posts\/817\/revisions\/827"}],"wp:attachment":[{"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.dwrl.utexas.edu\/visualrhetoric\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}