After reading William Uriccio’s “The Future of a Medium Once Known as Television,” consider the following questions:
- How has Web 2.0 expanded since the publication of this article in 2009? What are some new characteristics? Based on these developments, what advancements do you predict Web 3.0 will entail?
- How would you interpret the findings from comScore VideoMetrix on page 27? Do you agree with Uriccio’s or Neilson’s interpretations? How do these numbers reflect a changing medium?
- Explain why Uriccio refers to television as heterochronic and YouTube as heterotophic. What are the advantages and disadvantages of each? What would television look like if it were heterotophic or YouTube if it were heterochronic? Is heterochronia in television still relevant?
- How has the television industry limited itself? How is YouTube capitalizing off of television’s self-imposed limitations? How can television change to keep up with consumers’ changing needs?
- How has the film medium adapted to current consumers? In what ways should the film medium be categorized? (technological geneology, rituals such as film festivals, exposures, something else?)