Framing Perceptions

In the Parry-Giles article, Hilary Clinton was type casted through a repetition of images, scenes, and phrases. The media over time used “visual themes” by repeating images of Hilary Clinton to create a sense of familiarity. Once a media outlet chooses the spin they want for an image or a story, they will show and reshow that image so that it becomes engrained in the viewer’s mind. The article stated that over time she “is depicted as a career woman turned feared feminist, a sometimes all-powerful First Lady who becomes a more traditional “good mother,” and a “stand by your man” wife who is victimized by a cheating husband.” This adherence to stereotypes is still prevalent in television media today. Relating to Hilary Clinton’s control, I believe at this point she has some, but not much room to take command of her own image. Even if she tried to make changes, as supported by the article, the media would be in control of what is shown to the public for the most part, so it would be quite difficult. Considering she is a seasoned veteran of being in the public eye for the last 20 or so years, people’s opinions have possibly been solidified from prior knowledge. I do think there is always room for change and evolution, but that doesn’t mean that she would be able to sway the public opinion in her favor.

A loose connection that comes to mind when discussing framing in the media is the popular documentary “Black Fish” from 2013. It was given accolades for exposing the dark side of Sea World’s Killer Whale captivity practices and entertainment show. Although Sea World came out and tried to defend themselves on many of the points made throughout the documentary, including running an extensive advertising campaign, it didn’t change the fact that their net income dropped 84% in just one quarter after the release. Since then, they have never truly bounced back in the public’s eye, and now their current Orca show is set to close by the end of 2016. The documentary was framed in an appealing and grotesque way to sway the perceptions of the viewers. This also connects to the new documentary “Making a Murderer,” which has been popular all over the Internet, especially through social media, for the past few months. Although the series clearly uses a repetition of facts, images, and phrases to sway the audience into believing the innocence of the main subject, it has been noted that a few key facts were deliberately left out. With these facts the opponents claim that the case was clearly carried out effectively and the guilty party was rightfully convicted. But sin ce the mass majority of people have only investigated the case in the scope of the documentary, their perceptions are being framed by the will of the producers. However you see it, framing is a huge part of our modern communication practices, and should be taken into account when viewing media.

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