I would interpret the findings to support the fact that Internet video streaming as a media is growing exponentially. It is so easy to find yourself watching multiple videos and it becomes easier with various tools like auto play, which automatically creates a queue for videos and continuously plays them. The relationship between videos watched to people watching the videos shows a huge gap. Fewer people are watching a huge number of videos. However, I believe this speaks volumes about the accessibility and various options the new medium has to offer. So often viewers find themselves watching many videos in one sitting. Rarely, does a viewer go on YouTube to only watch one video. The reason users can be sucked into watching multiple videos is due to auto play and the suggested video bar to the right of videos. Auto play automatically creates and continuously plays a video queue. This makes it easy to rack up data that you are watching multiple videos even though you may not do it on purpose. Secondly, on the right side of any YouTube video there is a list of suggested videos that are generated based on the viewer’s search. Most likely, a viewer will see something similar to what they searched for and watch it after the first video is over. These are both reasons why it is so easy to continue watching these videos thus increasing the gap between viewers and videos.

Contrary to Uriccio’s belief that there is a mismatch between viewer activity on old forms of medium like television and new ones like YouTube, there is actual more viewer activity in new forms of medium. It is more suited to each individual viewer because of its increased accessibility. There is a search engine with almost unlimited results of various videos to stream. Videos vary by length, genre and more. This new form of media requires more viewer activity than traditional forms of media like TV. Television is less viewer-involved because to a certain extent it is black and white. For the most part, television is longer in length; therefore it is not as easy to watch as YouTube. There are also limits to the variety of television shows. However, YouTube is very broad.