The All-New Volvo XC90

2 Responses to The All-New Volvo XC90

1. Val

   August 3, 2015 at 11:11 AM

   There are 4 pictures across the top of the page that show the inside of the car. On the right side from top to bottom are two pictures that show the outside of the car and a top view into the car. He describes a few of the features that the car has that would benefit a family and it fits with the different activities that they may be involved in. He mentions how there is extra room towards the back of the car to store things that the children would use or for a busy mom with groceries. He makes it seem reliable for the busy family always on the go.
   The audience is mainly for the couple with the large family or any family for that matter. The busy, filled with activities type of family that needs the extra room in the car and the safety while driving all over town. The speaker is trying to portray that the vehicle is safe, roomy and reliable for the family.
   He describes the size of the vehicle and how the back seats can fold down, if extra room is needed. He mentions that the car is safe and kid friendly, with step bars for them to get off and how the seat belts tighten right before collision. He offers many details that the car has to ensure the safety for a family and how the car is reliable for the extra room that may be needed.
   He uses a couple of sayings that would lead me to believe that the audience is for families, for example: “from soccer games to piano lessons,” “grocery shopping to Christmas shopping,” “effortless safety for you and the ones you love the most,.”
2. Dustin Hixenbaugh

   August 10, 2015 at 12:33 PM

   I like this ad — particularly the pictures, which convey a sense of luxury. I think “luxury” ads are more likely to contain large chunks of text, but still I think you’re asking your audience to do more reading than they will want to do.