Knopf, Alison. “The Power Of Advertising — Teach Your Children To Be Informed Consumers: A Guide For Parents.” Brown University Child & Adolescent Behavior Letter 31.(2015): 1-2. Academic Search Complete. Web. 20 July 2015.
Alison Knopf is a member of the Association of Health Care journalists. She has written about other topics such as cyber bullying and alcohol and substance abuse. She argues that with the new laws passed in a number of states legalizing marijuana that it is imperative for parents to make an effort in educating their child on the drug. Her claims are that advertising plays a powerful role in consumption of things like tobacco and alcohol and it will play a major role in the consumption of marijuana. Advertising works, which is why parents must educate themselves and their children.
Advertising is powerful. We see and hear commercials for a number of products. Billboards are brought up with the intent to persuade and sell. This is why fast food restaurants like McDonalds and alcohol distributors like Coors are successful. Knopf writes that advertising is what might decide whether your child uses marijuana or not. However, she doesn’t bash on the plant. Instead she argues that there is still action that a parent can take. While there is a mixed message on the use of marijuana, a parent can’t just “[spout] lectures about reefer madness or just say no.” So as a parent you can’t sound like someone who is trying to con them when you speak about the bad surrounding marijuana.
In addition, Knopf can’t dismiss the arguments and claims from the side that is for recreational and medical use of marijuana. As Knopf mentions a few of the arguments she states “[not to] argue that these aren’t facts, because they are, and you’ll lose your teen’s respect on your side.” Instead it is better to use science to show them more of the facts of marijuana use. There is a downside to smoking pot. While it can be medicinal, there isn’t an exact way to prescribe it. It also damages your lungs like cigarettes, “marijuana smoke contains more carcinogenic smoke than tobacco,” Knopf states according to the American Lung association. While there has been claims that it’s better than tobacco, it is actually just as bad if not worse. Knopf also quotes that teen use of marijuana once a week can result in neurocognitive damage. So pot isn’t all it’s cracked up to be.
Lastly, the role of parents is as powerful as advertising. Parents get to raise their children in any way they want. If they don’t want them to use the drug, Knopf argues that it is smart to have them write a report or do a science fair project. Something that allows them to do the research for themselves instead of hearing it from someone with a different interests. This will let teenagers become educated and smart consumers. The more research they do, the more they will learn and make better decisions.
In conclusion, I found this source useful because it addresses what parents will have to do when it comes to educating their kids about marijuana. Others might find it useful for the same reason and can supplement it into their paper. There is no bias but Knopf takes a stance that is either against the legalization as it sends the wrong message or simply wants people to be smart about what they see on television and consume.