The “Rhetoric of Food”

Upon registering for the course, I assumed the rhetoric of food was limited in categories and was solely based on different rhetorical strategies used when describing food that is eaten.

Now, I understand that the rhetoric of food stretches across a wide range of types, such as from recipes to annotated bibliographies, creating various relationships between the writer, text, and audience. The rhetoric of food chosen for the text is often determined by the author’s background and identity and the goal they wish to convey to the specific audience. Often there is strategic use of tone, images, and organization to suit the topic they cover and how they want the readers to react. A person’s experience and interest in food is often shaped by their cultural background, geographical locations visited, economic accessibility to certain foods, and even gender expectations that can unknowingly shape a person’s food choice (Western culture: females-salad; male-protein).

Therefore the rhetoric of food does apply strategies on the overarching subject of food, however, in a much larger context that considers the genre, goals, and identity of the author and the audience.

Readings of Interest: my choices

Class reading

Overall, the text I enjoyed the most was the article “Consider the Lobster”. I throughly enjoyed the point of view David Foster Wallace employed in describing the lobster festival by writing a review in a surprisingly different manner than most reviews use. He addresses topics that are often forgotten, such as how different methods of preparation affect the lobster, which are often not thought of when being commissioned to describe a annual food festival.

Outside reading

The text that shifted my interest in food writing is a food blog called “Lady and Pups”. Having read countless texts for the various class assignments, this one stuck with me and ended up being my main inspirational mentor text. I have experienced a vast variety of food writing styles over the course of the semester and this is the one I thought spoke to me the most. The satirical and humor filled language drew me and and peaked my interest the most.

The Rhetoric of Food

When I first heard the phrase “rhetoric of food,” nothing came to mind. It sounded very intellectual but was essentially void of meaning for me. After spending a semester studying this very topic, I have a better understanding of what the rhetoric of food means.

Rhetoric, simply, is the art of persuasive communication. This was my starting block for understanding the rhetoric of food. Through our class discussions, readings, and writing projects, I now approach a piece of writing differently. When I read a recipe, there is much to consider. Who is the author? Who is the audience? Where is this author coming from? What’s his or her religion, ethnicity, cultural upbringing? What is the author’s goal in writing? All of these questions drastically affect writing and they all play in to the rhetoric of writing.

When I now think of the rhetoric of food, I think about the discourse surrounding food; I think of the multitude of elements that vie for influence in a story; I think of the layers of meaning underneath the simple words on a page. The rhetoric of food is not a vague concept but the meaning infused in every piece of writing.

To Put on Your Reading List

Reading about food is almost as enjoyable as eating food. I never realized how often I click on food-related articles all day long until I took this class. I usually have several food tabs open, waiting until the end of the day when I have time to peruse what caught my fancy throughout the day. Here are two articles that have wandered through my brain time and again since originally reading them. Add them to your food-reading tab queue; they’re worth it!

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Jerusalem  on a Plate: Identity, Tradition, and Ownership by Yotam Ottolenghi 

My mental image of the Middle East is often limited to what I see on the news, which leaves me with a very color-neutral, war-torn, depressing image. When my parents traveled to Jerusalem earlier this year, I was so surprised by their pictures. The city looked like a tropical oasis with vibrant nearby seas, lush nature, and an array of colorful, unique architecture. Reading this article confirmed this latter description of the holy city. I appreciated Yotam Ottolenghi’s perspective and approach to both food and his city of heritage. His rich descriptions of childhood memories as a Jew in Jerusalem parallel that of his friend (and co-author of a Jerusalem cookbook) who grew up muslim in the same city. He focuses on commonalities in the article and describes cultural traditions and experiences relating to food. He leaves out politics, offering readers a refreshing chance to learn more about a city and culture that is often only viewed through the lens of religion and politics.

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Tea Tuesday: Meet the Chai Wallahs of India by Layla Eplett 

I found this article while researching chai. Chai is a rich tea (and the word also means tea) that can be found on every corner in India where it is peddled by “chai wallahs.” This NPR article explores the world of chai wallahs through the eyes of Resham Gellatly and Zach Marks. Gellatly and Marks are journalists who set out on an eight month journey to travel through India and meet the country’s wallahs. This article is peppered with large, high-quality pictures paired with brief stories and quotes. The photojournalism enhances the article’s focus and invites readers to take a journey alongside the journalists to learn about the nation’s favorite drink.

Morning Stimulation Episode 1 with Ian Goodman and Charlie Malkin

Here is the 1st episode of my podcast, Morning Stimulation. Enjoy!

Sources
Barron, Jesse. “Letter of Recommendation: Segmented Sleep.” The New York Times. The New York Times, 02 Apr. 2016. Web. 28 Nov. 2016.

www.howstuffworks.com/jessika-toothman-author.htm. “How Cyber Monday Works.” HowStuffWorks. HowStuffWorks, 10 Oct. 2011. Web. 28 Nov. 2016.

Swift, Chris. “Top Ten Most Traded Commodities | Rogers Family Company.” Rogers Family Coffee. Rogers Family Co., 19 Oct. 2016. Web. 28 Nov. 2016.

Songs (Royalty Free)
Cashmere Cat – 773 Love (Cashmere Cat Edit) – Cashmerecat – Jeremih-773-love-cashmere-cat

Funky Suspense – www.bensound.com/royalty-free-mus…k/funky-suspense

Image (Royalty Free)
Podcast Artwork – pixabay.com/p-958410/?no_redirect

What the “rhetoric of food” means to me

At the beginning of this semester, I thought that we would just be reading recipes for 16 weeks because that was the only type of “rhetoric” that I associated with food. I now know that the rhetoric of food is much more than simple step-by-step directions for how to make a meal. Throughout our assigned readings we have been able to see that food can be used to define a culture. Culture-focused food writing is used to unite people of the same culture by using terms that are familiar to them. At the same time, it also allows for people outside of the group to learn more about the culture just by reading about the dishes they cook.    The tone of the piece drastically changes depending on who it is primarily being written for. An engineer-aimed recipe will be short with visuals included. That same recipe more aimed towards women could be much longer and include a touching backstory. Both pieces end with the same dish but have drastically different ways of getting there. There is not one standard way of writing about food, just as there is no standard way of preparing a dish. The people that write about food have just as much freedom as the people that make it to express their feelings and identity.

The best readings of RHE309K

Assigned Reading

My favorite assigned reading for this class was “A Guide to Venezuelan Arepas”. Everything about the piece was very colorful– from the writing to the actual display itself. The post was very interactive and engaging which made for an easy read. I also really enjoyed the cultural aspect of this post. It showcased the very strong connection that this dish has with Venezuelan culture.

http://luckypeach.com/guides/guide-venezuelan-arepas/

 

Independent Reading

My favorite independently chosen reading for this class was “Lost Crops of Africa: Volume III: Fruits”. Discovering this piece caused me to completely redesign the purpose of my annotated bibliography. The dedicated chapter to tamarind in this book covers a lot of good background information on the fruit. This reading showed me that tamarind is much more than just a fruit in some cultures– it also has spiritual, economic and medical significants.

https://www.nap.edu/read/11879/chapter/11#155