For my research topic, I have decided to research the popularity of coffee in America, especially focusing in on Starbucks. I am still narrowing down my topic, and deciding if I want to focus more in on the globalization of the business of Starbucks, or just talk about the rise of coffee in general in the USA and talk about Starbucks only in America. What do you think I should narrow it down with?

I chose this topic because coffee is a part of my every day routine–specifically Starbucks. I have a very specific iced coffee order and I always prefer coffee from Starbucks rather than a brunch place or any other coffee shop because I know when I order it will most likely taste the exact same as it does at my usual Starbucks.

So far I have found many sources- Starbucks.com, A blog post from New York Serious Eats, and looked at the differences between Starbucks Menus here in Austin. Because they have so many locations, I think that the topic of Starbucks just in American will be big enough, and I will probably not include the globalization aspect in my research project. I am looking into different youtube videos, but haven’t found which one I want to include in my final project yet.

I think that my research is going well, and I am excited to continue to narrow down my sources and pick the best ones to share with everyone.