Steak With Garlic Butter. Youtube. Tasty, 11 Apr. 2016. Web. 20 Mar. 2017.

 
The text I have chosen is a video recipe, which is a sub-genre of recipes in general.  Video recipes have exploded in popularity within the past two years or so, most likely due to their easy-to-digest format and visual appeal.  I believe that this specific recipe is a good example of the genre because it includes multiple archetypes of the video recipe genre.  For example, the video instantly starts off with the ingredients and directions.  The visuals are very attractive and bright, which catches the eye of the viewer, and because no time is wasted with talking or intermissions, attention is sustained throughout the video.  The descriptors shown during the video are concise and only serve to elaborate on the image, which means that the viewer is not forced to depend on them.  Finally, a shot of the completed dish is shown, which gives the viewer a reference for what their own creation should look like if they choose to follow the recipe.  While the effort of producing a video like this is quite high compared to a formal written recipe, the payoff is very rewarding, as more people are likely to view and subsequently be inspired by such an appealing video.  Another great thing about this sub-genre is that you can convert the video into a GIF image, which takes up less file size and time to load, which is extremely important in the increasingly digital world of today.