Telling, Marie. “19 Lazy But Brilliant Recipes That Won’t Let You Down.” Tasty on BuzzFeed. BuzzFeed, 19 Mar. 2017. Web. 22 Mar. 2017.

 

I chose an article from Tasty on Buzzfeed titled “19 Lazy But Brilliant Recipes That Won’t Let You Down.” This article combines the “listicle” genre made popular by Buzzfeed with the simplistic style of recipes made popular by the Tasty videos. People want content that cuts straight to the point, which is what has made Buzzfeed’s style of writing so popular and has essentially created a new genre. A reader can scroll through a list rather than read a whole article. Combining this with Tasty’s “anyone can cook” attitude has opened up a whole new world of food writing.

 

Our generation wants content that is catchy and to the point. As seen in this article, this type of writing combines bright, attractive photos with grabbing but concise captions. Each photo and caption is accompanied by a link to the recipe, so instead of having to scroll through nineteen recipes, the reader can instead just look through the photos and then decide which look appealing to them. This way the reader does not have to go and search through cookbooks or food blogs, but instead is given nineteen recipes in one article that offer a variety of easy recipes. People, in general, want to see food rather than read about it, but I think millennials are even more demanding of pictures or videos in the digital age.

 

The text is targeted at millennials not just with the format but also the content itself. Millennials are characterized as “lazy” quite often and not even just by other generations but by themselves as well. Each caption is aiming to attract a reader because it is quick, easy or foolproof. The Tasty brand was built on taking popular recipes and showing how they can be made by anyone in their videos.

 

This text is a great representation of the modern style of food writing Buzzfeed and other “social news sites” have created. A reader who wants simple and “lazy” recipes can easily scroll through and find a dish that looks appealing. From there, they have access to the recipe, rather than the reverse when a reader has to scroll through hundreds of recipes to find something appealing.

 

https://www.buzzfeed.com/marietelling/lazy-but-brilliant-recipes-you-need-to-add-to-your?utm_term=.qm9Kgv70q5#.bvoRbED5OL