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One “text” that I really enjoyed was the Jiro Dreams of Sushi movie. I enjoyed learning about the different methods that Chef’s use in order to acquire the highest quality ingredients, and consequently produce the best food. It was amazing to see how the loyalty that the suppliers had towards the Chef’s, often forfeiting potential profits out of respect the relationship. One text that I particularly enjoyed was  “How To Make Vegan Blueberry Muffins with Waka Flocka Flame & Raury”. I enjoyed this video because it had great entertainment value, in the form of humor and satire, while at the same time provided viewers with clear and insightful instruction.

To me, the rhetoric of food is all about the sharing and conveying ideas to others. It’s an experience that is shared between multiple people, and can take different forms, utilizing different rhetorical strategies. It can be something fun. Something informative. Something personal. The rhetoric of food is something that is everywhere and is completely unique from author to author. My perspective on this subject is something that has changed over the course the semester and feel grateful for the opportunity to have learned so much about it during my time in this class.

Online Wrap-Up

One text that I really liked that we read in class was the “Consider the Lobster” piece by David Foster Wallace. I like the way that he incorporated humor and entertainment as he sought to illuminate his perspective of an event. This article as well as Pete Wells’s reviews, like “Slurping Solo”, taught me that food writing can be very creative. The author can take a lot of liberties that are surprising, unsettling and refreshing all at once. Before this class I didn’t know much about the rhetoric of food, but I definitely didn’t consider humor being a possible element at all, but fortunately I have been proved wrong. We have read many humorous food writing texts in the class and I read many on my own.

The rhetoric of food is all about sharing experiences. It is about connecting with each other, connecting with other cultures and sharing experiences with one another. Writers express their experiences in a myriad of ways (recipes, annotated bibliographies, reviews, essays, poems, articles, blog posts, videos, podcasts). Another important element to consider in the expansive definition of sharing experiences is that each text has a specific audience it is targeted to. I learned the importance of knowing who your audience is through this class, and making sure that what you are producing is appropriate for your audience.

Tasty Video: Chicken Tacos with Asian Pear Slaw

Video and Recipe by Nima Faegh

Chicken Tacos & Asian Pear Slaw

For chicken:
1 1/2 lb boneless skinless chicken breast
1 tablespoon fajita seasoning
1 tablespoon meat tenderizer
1 cup sliced yellow onion
4 tablespoons vegetable oil

For slaw:
1 diced asian pear
1/2 cup shredded purple cabbage
2 diced avocados
2 diced roma tomatoes (seeds removed)
2 thinly sliced serrano peppers
1/2 cup freshly squeezed lime juice
Salt and pepper to taste

For serving:
Tortillas
Sour cream
Grated cheese (preferably cheddar or pepper jack)
Chopped cilantro

Directions

Combine asian pear, cabbage, avocados, tomatoes, serrano peppers, lime juice, salt, and pepper in a bowl. Cover and refrigerate.


Cut chicken in half lengthwise. Mix fajita seasoning and tenderizer together, along with any other preferred spices (chili powder, cumin, garlic powder, etc.). Coat chicken with tenderizer/spice mixture and let marinate for 15 minutes. While marinating, heat half of the oil in a pan on medium-high heat, and saute onions until just beginning to caramelize. Set aside grilled onions. Add remaining oil and chicken. Pan-fry until fully cooked. Transfer to cutting board and pull apart with two forks.


Lightly toast the tortillas in the same skillet used for chicken. Set warm tortillas on a plate, and place desired amounts of ingredients in the following order: sour cream, chicken, onions, slaw, cheese, and cilantro. Serve immediately.

Rhetoric of Food

The way writers express their ideas about food is extremely dependent on the audience they are trying to reach. I think the way that these ideas are understood have completely shifted in the past five years. About five years ago, the most common, easiest to consume food writing was found in magazines and on the Food Network. Now, you’re seeing restaurant reviews in the forms of videos and GIFs and the same for recipes. Audience’s attention spans are becoming shorter and quality food content is hard to identify in a massive sea of clutter. The ones that do stick out have drastic affects on what food we consider to be normal and what food we consider to be “ethnic” and “exotic,” which can affect people’s perceptions on cultures as a whole.

Best of the Semester

My favorite reading was the “Consider the Lobster” reading. I’ve always somewhat struggled with the ethics of eating meat in general, but I never once extended those feelings towards animals like shellfish. To learn that these animals that we boil alive might be feeling extreme pain was quite unreal to read about. I really enjoyed the subsequent debate and discussion we had in class that day; it was one of the most memorable class discussions we had.

My favorite reading I did on my own accord was “How BuzzFeed makes money from its Tasty food videos.” From my own anecdotal experience, I knew that Tasty videos reached an incredible amount of people, but I didn’t realize just how big these videos had gotten. According to this article, Tasty videos reach “500 million people a month” or “one in two Americans.” It was also interesting to learn that Tasty has become somewhat of a consulting firm, because of their vast collection of successful videos.

Best of the semester

After reflecting on all of the interesting reading we have been assigned this semester, I have decided that my favorites readings were the “Brown 2014: Good & Cheap” and the “Grub Street 2013 25 Best Food Memoirs”.

The Good & Cheap recipe book stuck with me because of how useful and relevant it is to college students. We are all living on a budget and its extremely helpful. The recipes look great and its a free recipe book, which is perfect for its audience.

I loved the 25 Best Food Memoirs because it was a great mentor text for our research project. It was formatted good and interesting material. It also had good pictures with it.

Rhetoric of Food

After that past semester I think I finally understand what the rhetoric of food is. When signing up for this class, I was unsure of what I would learn. I think that the rhetoric of food is all forms of writing, social media, videos, recipes, and so much more that include communicating food. From recipes to listicles to tasty videos, it is very evident that the rhetoric of food is everywhere and can be portrayed through many different media forms.

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The article I enjoyed most was titled Phoenix Claws and Jade Trees. A huge reason why I am a fan of this is due to the fact I love Chinese food. Reading about Kung Pao Chicken really made my mouth water and made me begin to crave Chinese food. I enjoyed looking at pictures of what the chicken looks like and then being able to see how it is made. My favorite out of class read came when I first entered the class and decided I would try to get ahead so I googled random food articles. I landed on http://www.sfreporter.com/santafe/article-11439-round-two.html and I was drawn to it because I love a nice, juicy steak. The article gave me an interesting perspective on a specific restaurant and their steak.

Online Wrap Up

Out of the assigned class readings, my favorite text had to be Consider the Lobster by David Foster Wallace. This piece forced the readers to think outside of the box and question inherent cultural norms about eating lobster that I never considered before reading the text. As a writer, Foster Wallace does a stellar job of creating imagery of the lobster festival and conveying the ambience of the festivities to the audience. He also does a successful job in genuinely questioning the act of cooking lobsters instead of coming off as condescending and critical, which was very difficult to do considering the stance he took in writing the article. His writing was clearly thought out, original and intentional in making his audience think, instead of mindlessly read an article about a lobster food festival. After reading this text, I was forced to do some internal reflection of my own as a writer to think more about the message I wanted to send in writing my final composition.  

As for texts I read outside of class, my favorite had to be When You’re Here, You’re Famiglia by Matt Goulding. This article is featured on the blog Roads and Kingdoms, which is a travel journalism site that features articles written by people who share an interest in discovering and learning about new parts of the world. This specific article is centered around one of my personal favorite places in the world: Sicily. Yes, I like the text because I’m able to relate to the topic based on my own experiences in Sicily, but I like it for other reasons too. The author is creative in telling a story about the hospitality and culture there through a story about a family who cooked for him. Through his narrative, Goulding is able to transport the reader to the scene and give a vivid depiction of his experiences there. This text served as one of my mentor texts when writing my final composition for it’s

This semester was filled with a wide variety of texts surrounding food that covered a broad spectrum of topics. Now that we’re at the end of the semester, I feel as though I have a much better understanding of what the rhetoric of food means. Texts regarding food can incorporate multiple genres and exist in all different mediums including books, articles, blogs, podcasts, movies, documentaries, and/or short clips. These topics range from how to make food, restaurants, cultures, chefs, history of food, and many more. Pretty much anyone can create a text about food, so the credibility of authors varies, but generally the message of the text is based on the author’s own background, experience with, and knowledge about food. All in all, food something that all humans have in common, and the rhetoric of food represents a body of literature that embodies the all-encompassing nature of food.

What does the Rhetoric of Food mean?

I know that the rhetoric of food is not all that serious. It is blog posts and videos along with both profiles recent reviews and yelp comments. It is meant to help you enjoy food and share food with your friends and family. It connects people through shared types of food and has no real style that you have to stick by. It can come in recipes or short stories, in Tasty Videos and ‘people react to __ foods’ videos.

Writers express their ideas about food in a couple of different ways. The first is straight instructions; this can be how to make the ultimate/best type of food with clear guidelines of how to make this. An example of this would be a recipe; this could be in basic text form or in a video format. The next can be how they relate to the food; this takes form in stories of how they discovered or experienced it. This could be an essay about the hunt for the perfect Tamale. The third is how they view food in regards to larger society or how society views the food. This can be seen in Tacopedia where the lens of Taco’s is used to view Mexican culture.

Throughout time the rhetoric of food has been used to communicate any of the above and more in regards to food. History the rhetoric of food has been more focused on the making or preparation of food. With recipes for canning and preserves being mainstays of the early days; over time as restaurants evolved food critiques popped up. Today with blogs, videos, and books the rhetoric of food is shifting more towards the consumer.

The different food cultures that are important to us differ person to person. There are a few basic food cultures: region, community, and health. The region in food cultures can be a countires’ type of food or the specific region of that country. An example of this is Mexican food with specially Baja food. Community is food based on a certain community’s shared trait, an example of this is Jewish food. The last section is health, or lack thereof. Today there is a larger focus on healthy foods or foods that do less harm for the environment. These different food cultures relate to the history of the people who make and consume them.

With food being an indicator of class and race for many people. The different foods someone grew up with tells the story of how they were raised.

Historically the more food options one had the more wealth they had. The different types of food and how they are made and marked down in history informs us of what the different cultures valued or if their cultured was valued by the majority. An example of this is the lack of African American cuisine written down by African Americans prior to the 1920’s. The white majority did not value their culinary contributions enough to give them the due credit or publishing of what they made.

Overall food tells a story and the rhetoric of food tries to tell that story through other ways. With recipes, blogs, books, and videos used as a way to show what food means to the individuals and to groups. It is about connecting through food to another person; be that on the other side of the screen or at the next pot luck or family dinner.