The way writers express their ideas about food is extremely dependent on the audience they are trying to reach. I think the way that these ideas are understood have completely shifted in the past five years. About five years ago, the most common, easiest to consume food writing was found in magazines and on the Food Network. Now, you’re seeing restaurant reviews in the forms of videos and GIFs and the same for recipes. Audience’s attention spans are becoming shorter and quality food content is hard to identify in a massive sea of clutter. The ones that do stick out have drastic affects on what food we consider to be normal and what food we consider to be “ethnic” and “exotic,” which can affect people’s perceptions on cultures as a whole.