How has the iPhone crafted, shaped, and transformed the texts we create? Are we being fragmented by the ability to present and represent ourselves to the world with the flick of a finger—the touch of a home button? Using the medium of creative digital spaces, this rhetoric class at the University of Texas, Austin questions how the iPhone changes how we think of writing and participates in larger, culture-wide discussions about how we view ourselves in the digital age. In order to define and to trouble the author, audience, and text for the twentieth-first century, we will learn to identify and analyze the basic principles of rhetoric.