Rice Quotation

Consequently, rhetorical theory can engage a new question for public discourse: how can we critically intervene in those rhetorics that are powered through affective linkages and articulations? For example, how can rhetorics effectively counter discourse emerging from anti-immigration publics? Theories of affect suggest a process of disarticulation, or an unsticking of those figures that seem to be glued together, followed by a rearticulation, or a new way of linking together images and representations that is less oppressive. (Rice, “The New ‘New’: Making a Case for Critical Affect Studies,” 210).